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Nevada Tourism
Hotel-casino companies have invested nearly $60 billion in Nevada. Not unlike other industries throughout the nation, these assets struggled to perform during 2010. That said, even during the period that followed the worst economic downturn in modern U.S. history, Nevada attracted nearly 50 million visitors and its largest hotel-casinos reported $21 billion in gross revenues.
Nevada reported 2,827 active gaming licensees during 2010. Only 434 of licensees were non-restricted gaming operators. The balance included 2,032 restricted operators, 297 manufacturers and distributors, 58 slot route operators and 6 other licensees. Nevada’s hotel-casinos have evolved significantly during the past two decades. Where gaming represented 61 percent of non-restricted licensee revenues in 1990, that figured dropped to 53 percent in 2000 and 48 percent in 2010. Nevada’s hotel-casinos have evolved to become multi-faceted entertainment destinations with restaurants, shopping, meetings and special events all becoming increasingly important elements of the visitor experience.

Key Statistics for Nevada Gaming Operators - FY 2009 and FY 2010
Click here for FY 2006 through FY 2010

|
FY 2009 |
FY 2010 |
5-Year Growth Rate |
Outlook |
| VISITATION |
|
|
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| Visitor Volume |
49,731,901 |
49,684,782 |
-0.4% |
 |
| Airport Volumes |
45,755,599 |
44,075,967 |
-2.1% |
 |
| Vehicle Traffic Volume (Entering Nevada) |
2,335,579 |
2,212,138 |
-0.1% |
 |
| Convention Attendance |
5,667,429 |
5,168,003 |
-5.6% |
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| Hotel Occupancy Rate |
77.6% |
75.2% |
-2.2% |
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| Hotel Room Nights Occupied |
52,235,084 |
52,299,935 |
-0.9% |
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| Hotel Room Inventory |
184,502 |
193,479 |
1.4% |
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| GAMING |
|
|
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| Total Gross Gaming Revenue |
$10,791,002,648 |
$10,327,111,540 |
-1.3% |
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| Slot Machine Coin In |
$118,521,517,818 |
$108,260,571,851 |
-3.2% |
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| Number of Slot Machines |
169,455 |
166,888 |
-1.4% |
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| Number of Table Games |
6,628 |
6,559 |
-0.3% |
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| Total Number of Licensed Gaming Operations |
2,882 |
2,838 |
-0.5% |
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| Total Number of Restricted Gaming Operations |
2,097 |
2,032 |
-1.4% |
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| INVESTMENT AND KEY OPERATING RATIOS |
|
|
|
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| Non-Restricted Licensee Revenue* |
$22,011,364,912 |
$20,853,560,968 |
-0.5% |
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| Gaming Revenue |
$10,514,718,393 |
$9,906,558,446 |
-1.5% |
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| Rooms Revenue |
$4,264,647,800 |
$3,938,031,442 |
-1.7% |
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| Food Revenue |
$3,191,256,499 |
$3,040,918,370 |
0.7% |
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| Beverage Revenue |
$1,328,324,592 |
$1,370,073,976 |
3.3% |
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| Other Revenue |
$2,712,417,628 |
$2,597,978,734 |
2.3% |
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| Total Fixed Asset Value (Capital Investment) |
$43,852,012,237 |
$48,532,422,911 |
12.4% |
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| New Capital Investment |
$2,640,956,399 |
$4,680,410,674 |
6.1% |
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| Net Income Before Federal Taxes/Extraordinary Items |
($6,778,293,613) |
($3,432,514,103) |
n/a |
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| Percentage of Total Revenue |
-30.8% |
-16.5% |
|
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| Average Daily Room Rate |
$102.46 |
$94.25 |
-1.1% |
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| Revenue Per Available Room (REVPAR) |
$84.22 |
$76.53 |
-2.7% |
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| Return on Average Assets |
-5.9% |
-1.0% |
|
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| Return on Invested Capital |
-6.9% |
-1.2% |
|
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| Casino Hotels and Gaming Employment |
189,200 |
183,600 |
-3.5% |
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| Casino Hotels and Gaming as a Percent of All Employment |
16.5% |
16.4% |
|
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| MAJOR GAMING TAX PAYMENTS |
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| Room Tax Collections |
$420,774,829 |
$442,944,448 |
0.2% |
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| State General Fund Gaming Tax Collections |
$655,443,319 |
$630,982,420 |
-2.3% |
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| Casino/Live Entertainment |
$121,567,664 |
$108,306,320 |
0.1% |
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Note: *Non-Restricted Licensee Revenue with Gaming Revenues of $1 M+.
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Sources: The Nevada Gaming Abstract (2009); the Nevada Department of Employment, Training and Rehabilitation (2010); the U.S. Department of Commerce, Bureau of Economic Analysis (2010); Nevada Department of Taxation (2010); Nevada Commission on Tourism (2010); Nevada Gaming Control Board (2010) and Applied Analysis (2010).
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